8th Annual Bethlehem Harvest Festival
Client: Downtown Bethlehem Association – Bethlehem, PA
Design Brief: Create engaging promotional pieces to advertise the 2013 Bethlehem Harvest Festival, and informational and ticketing materials for the festival goers.
Created passports (tickets) for Soup, Wine, and Beer Trails, with the Beer Tickets being actual tickets on a sheet. Created a tri-fold brochure with festival map, vendors, featured beers, and sponsor logos. Created festival signage and T-shirts for volunteers and for sale to the general public. The project was completed on a tight deadline and under budget.
Skills Used: Print Design, Logo Design, Web Design, Copywriting, Copy editing Event Photography (Photos used in postcards and brochure from previous Harvest Festivals) Information Design, Art Direction, T-shirt Design.
Programs Used: Adobe Illustrator CS4, Adobe Photoshop CS4
The Bethlehem Harvest Festival is a street festival encompassing Main Street, Broad Street and the Sun Inn Courtyard in Bethlehem, Pennsylvania. Festival goers enjoy live music, vendors, pie eating contest and passports; leading you to beer tents for sampling, and wine and soup tastings. More information on downtownbethlehemassociation.com
Bethlehem Harvest Festival Main Artwork
Vector Image created for the 2013 Bethlehem Harvest Festival.
Beer, Wine, and Soup icons used throughout the design materials to guide festival goers to different locations on passports.
Event Photography from previous Harvest Festivals.
TAKEN WITH A CANON POWERSHOT G10. USED THROUGHOUT DESIGN PIECES.
2013 Bethlehem Harvest Festival Poster
11x17" Poster Design for Bethlehem Harvest Festival
Selection of Poster Options Presented:
4" x 6" Non-Mailing Postcard
Festival Map + Brochure
Vector map of Downtown Bethlehem. Created all icons for the different passport locations, along with icons for the various festival activity locations.
The map is fully editable, and was reused for the DBA Holiday Cocktail Trail in 2013.
Printed Brochure + Map
Beer Sampling Ticket Sheets
4" x 8.5" Beer Sampling Ticket sheets. Double direction perforations
Soup and Wine Trail Passports
4" x 6" Passport/Tickets on postcard paper stock.
Volunteer and "For-Sale" T -shirt Concepts
Unused due to time-constraints.