Advertisments and POS Signage 

A collection of advertisements and point of sale signage for retail use. Unless otherwise noted, work includes samples of product and food photography and copy writing for advertisements.

 

RETURN TO OUR ROOTS • FULL PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Traditional, Coupon, Appeal to St. Patrick's Day crowd.
PLACEMENT: Allentown St. Patrick's Day Parade Book, 2018
WORK: Copywriting and layout through Adobe InDesign

“…AND A WHISKEY NEW YEAR!” • 2.5x4.875” PRINT ADVERTISEMENT
CLIENT: McCARTHY’S RED STAG PUB • BETHLEHEM, PA
BRIEF: Celebrate the Holidays at McCarthy’s Red Stag Pub and Whiskey Bar. Celebratory toast to the end of a great year.
PLACEMENT: Lehigh Valley Style Dining Guide, December 2018
WORK: Copywriting and layout through Adobe InDesign. Photography by Theresa Cantley Consultant.

TIP YOUR CAP • FULL PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Appeal to car enthusiasts with a taste for Irish caps.
PLACEMENT: ArtsQuest Cars + Coffee Program Book
WORK: Copywriting and layout through Adobe InDesign. Photography by Theresa Cantley Consultant.

FERGUS McCARTHY'S IRISH ALE LAUNCH • 590x115px DIGITAL BANNER AD
CLIENT: McCARTHY'S RED STAG PUB • BETHLEHEM, PA
PLACEMENT: LEHIGH VALLEY STYLE.COM

McCARTHY'S HIGHLIGHTS • FULL PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Overview of all that McCarthy's has to offer.
PLACEMENT: ArtsQuest InQ Members Publication
WORK: Reworked McCarthy's Logo. Copy writing and layout through Adobe InDesign. Photography of Session Musicians, Scone, and Burger.

ALL THE BEST • 300 x 250px DIGITAL AD
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
PLACEMENT: IrishCentral.com, 2018
WORK: Adobe InDesign

WHISKEY CEILIDH • HALF PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Advertise first Whiskey Ceilidh tasting festival in 2017.
WORK: Copy writing and layout through Adobe InDesign.

MOTHER'S DAY GIVEAWAY • POS SIGNAGE FOR RETAIL COUNTER
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Mother's Day Belleek porcelain giveaway for Donegal Square's 30th Anniversary celebration.
PLACEMENT: Donegal Square Retail Counter
WORK: Product Photography, 30th Anniversary Donegal Square Logo, Copywriting and layout through Adobe InDesign, Photography touch-up with Adobe Photoshop.

OUTDOOR PATTY-O OPENING • QUARTER PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Promote the newly built outdoor patio for outdoor dining.
PLACEMENT: InStyle Magazine
WORK: Re-worked McCarthy's Logo. Copy writing and layout through Adobe InDesign.

COZIEST CELTIC DESTINATION IN TOWN • FULL PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Part of the “Cozy” campaign to showcase the range of sweaters offered at Donegal Square. Included in this campaign: 12-Page “Cozy” Guide
PLACEMENT: ArtsQuest PeepsFest Guide
WORK: Copywriting and layout through Adobe InDesign. Photography by Theresa Cantley Consultant.

“GETTIN’ COZY OUTDOORS” • 728x90px LEADERBOARD DIGITAL AD
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Part of the “Cozy” campaign to showcase the range of sweaters offered at Donegal Square. Included in this campaign: 12-Page “Cozy” Guide
PLACEMENT: Artsquest.com
WORK: Copywriting and layout through Adobe InDesign, Photoshop. Photography by Theresa Cantley Consultant.

GO SCONUTS! • POS SIGNAGE + FULL PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Advertise and inform about the newly invented "Sconut", a cross between a scone and a donut.
Used as a poster in the pub, and as an advertisement on Instagram.
WORK: Food photography. Adobe Photoshop and InDesign used to create the artwork.

“COZY SLAINTE!” • 2.5x4.875” PRINT ADVERTISEMENT
CLIENT: McCARTHY’S RED STAG PUB • BETHLEHEM, PA
BRIEF: Celebrate the Holidays at McCarthy’s Red Stag Pub and Whiskey Bar. Part of the “Cozy” campaign for Donegal Square and McCarthy’s Red Stag Pub.
PLACEMENT: NOT USED • Lehigh Valley Style Dining Guide, December 2018
WORK: Copywriting and layout through Adobe InDesign. Stock Photography.

GUINNESS VALENTINE'S DAY • QUARTER PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Join McCarthy's for Valentine's Day. Highlight Guinness and a more relaxed atmosphere.
PLACEMENT: InStyle Magazine
WORK: Reworked McCarthy's Logo. Copy writing and layout through Adobe InDesign.

DONEGAL SQUARE MARCH • DIGITAL ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Traditional, Coupon, Appeal to an Early Spring feel and St. Patrick's Day crowd.
PLACEMENT: LehighValleyStyle.com • March 2018
WORK: Copywriting and layout through Adobe InDesign

CELTIC ENGAGEMENT RINGS • QUARTER PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Minimal advertisement for Celtic engagement rings.
PLACEMENT: LVStyle Magazine
WORK: Copywriting and layout through Adobe InDesign. Photography by Shanore Jewelry.

GIVE THE GIFT OF COZY • FULL PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Minimal advertisement for promoting the range of Irish sweaters offered by Donegal Square.
PLACEMENT: ArtsQuest InQ Members Magazine
WORK: Copywriting and layout through Adobe InDesign. Photography by Theresa Cantley Consultant.

CELTIC ENGAGEMENT • QUARTER PAGE ADVERTISEMENT
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Minimal advertisement for promoting Celtic engagement rings by Shanore.
WORK: Copywriting and layout through Adobe InDesign. Photography by Shanore Jewelry.

GUINNESS VALENTINE'S DAY • QUARTER PAGE ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Join McCarthy's for Valentine's Day. Highlight Guinness and a more relaxed atmosphere.
PLACEMENT: InStyle Magazine
WORK: Re-worked McCarthy's Logo. Copy writing and layout through Adobe InDesign.

ST. PATRICK'S DAY GIVEAWAY • POS SIGNAGE FOR RETAIL COUNTER
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Shanore shamrock pendant giveaway for Donegal Square's 30th Anniversary celebration.
PLACEMENT: Donegal Square Retail Counter
WORK: Product Photography, 30th Anniversary Donegal Square Logo, Copywriting and layout through Adobe InDesign, Photography touch-up with Adobe Photoshop.

DOCTOR WHO CHRISTMAS PARTY • INSTAGRAM ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Call all Whovians to McCarthy's for an out of this world Doctor Who themed Christmas party.
PLACEMENT: McCarthy's Red Stag Pub Instagram Account
WORK: Reworked McCarthy's Logo. Copy writing and layout through Adobe InDesign. Vector graphics

WHISKEY CEILIDH FESTIVAL • INSTAGRAM ADVERTISEMENT
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR • BETHLEHEM, PA
BRIEF: Attract whiskey drinkers to McCarthy's first annual whiskey festival.
PLACEMENT: McCarthy's Red Stag Pub Instagram Account
WORK: Copy writing and layout through Adobe InDesign. Vector graphics

'BEST LEGS IN A KILT' ST. PATRICK'S DAY • HALF PAGE ADVERTISMENT AND POSTCARD
CLIENT: DONEGAL SQUARE • BETHLEHEM, PA
BRIEF: Promote St. Patrick's Day events happening at Donegal Square during their 30th Anniversary celebration.
PLACEMENT: Mailed by Donegal Square to their customer mailing list. Approximately 5,000 pieces.
WORK: Product Photography, 30th Anniversary Donegal Square Logo, Copywriting and layout through Adobe InDesign, Photography touch-up with Adobe Photoshop.