BRAINSMART THERAPY • LOGO + MARKETING MATERIALS

A modern, colorful brain with a funky typeset, was perfect for this therapy practice, which uses Cross Modal Therapies for their patients. Cross Modal Therapy uses the creative arts - music, writing, movement, art, and inner focus - to reach those experiencing trauma and offer healing through expression for mind and body. The various colors used in the mandala around the brain showing the different creative arts used, correspond roughly to the different areas of the brain that the particular creative arts shown access.
The overall effect of the colors against the white, showcase accurately the feeling and spirit of the BRAINsmART Therapy practice. 

BRAINSMART THERAPY • SQUARE BUSINESS CARDS

BRAINSMART THERAPY • 4 x 9 RACKCARDS
The copy used on the cards was rewritten to better market the therapy practice and convey an accurate sense of what the BRAINsmART therapy method was all about.  

BRAINSMART THERAPY • WEBSITE PANEL + POWERPOINT SLIDE
Built to be used on the website and as a starting point for future PowerPoint slides.


LOGO + VINYL STICKER FOR THE JAZZ ATTIC

THE JAZZ ATTIC • LOGO + VINYL STICKER DESIGN
CLIENT: THE JAZZ ATTIC, PHILADELPHIA, PA
BRIEF: Advertise the weekly swing dance on Thursday nights in Philadelphia. Used the concept of a vintage record label.
WORK: Adobe Illustrator. 

 

di-Sib design Logo

DI-SIB DESIGN • LOGO
CLIENT: DI-SIB DESIGN CO. (TWO-SIBLING DESIGN)
BRIEF: Put our heads together.
WORK: Adobe Illustrator

Hamilton Home & Garden • Logo

HAMILTON HOME & GARDEN, LLC • LOGO
CLIENT: HAMILTON HOME & GARDEN, LLC
WORK: Hand-drawn display font, Adobe Illustrator

Sunday Carvery at McCarthy's Red Stag Pub

McCARTHY'S SUNDAY CARVERY • LOGO
CLIENT: McCARTHY'S RED STAG PUB AND WHISKEY BAR
BRIEF: Advertise the weekly Sunday carvery happening at the pub.
WORK: Adobe Illustrator. 

Magpie Media • Concept Logo

MAGPIE MEDIA • CONCEPT LOGO
CLIENT: MAGPIE LLC.
BRIEF: Design a logo using the British Magpie bird. Keep it stylized but with personality.
WORK: Adobe Illustrator


patternmaker logo + business card

CLIENT: PATTERNMAKER SHARON KNERR
BRIEF: Create a logo and business card that instantly gives an idea of how a patternmaker works.

PATTERNMAKER BUSINESS CARD • STANDARD SIZE
Printed on linen card stock.

INSPIRATIONS BEHIND THE LOGO AND BUSINESS CARD

Combined the idea of a dress form, with a traditional clothing pattern to create the logo. The Dove Grey color used was a client request.

FINAL LOGO


CAROLYN LATANISION, NWS
• LOGO + BUSINESS CARDS

Carolyn Latanision, a gifted National Watercolor Society artist, asked for a sophisticated script logo for her name, and the deep purple background was her choice. I talked her into using gold foil to make the cards even more interesting.
Her watercolor work can be seen on her website, carolynlatanision.com

CAROLYN LATANISION, NWS • FINAL BUSINESS CARD PROOF

CAROLYN LATANISION, NWS • FINAL BUSINESS CARDS


Nirvana Bleu Beauty Lounge • Logo, Packaging, and Marketing Materials

Created for the gorgeous beauty lounge space in Hellertown, PA. I wanted to convey the rustic, light filled spa space that the owner, Sandra Stola, created. The lotus motif is frequently seen, but is still effective at saying "peaceful". I layered it so that the transparency gave a sense of light shining through, and when the lotus is on the "water" curve in the business cards, signage, and rack cards, it's reflected, giving more sense of lightness. Overall, I wanted a sense of calm with a dash of sophistication conveyed in the logo and branding.

NIRVANA BLEU • PACKAGING
PACKAGING CAN BE SEEN IN MORE DETAIL ON THE PACKAGE LABEL PAGE.

NIRVANA BLEU • SQUARE BUSINESS CARDS

NIRVANA BLEU • OUTDOOR SIGNAGE BANNER

NIRVANA BLEU • RACK CARDS

Organized a fun photo shoot of the Nirvana Bleu Beauty Lounge, with Sandra Stola and her daughter as the models for images to use in her marketing materials.


Molly's Irish Grille & Sports Pub
• Logo Design

Created when the newly purchased location transitioned from Lehigh Pub into Molly's, named after the new owner's daughter. Used a Celtic font, organized in a 'sporty' manner, and added the Shamrock apostrophe as an accent. Used in all advertising and merchandising of the pub, and on staff shirts.

Molly's Irish Grille & Sports Pub • Outdoor Signage on 4th Street, Bethlehem, PA


BEHIND THE SEAM • LOGO

'BEHIND THE SEAM' DESIGNER JEANS HANG TAGS

CLIENT: BEHIND THE SEAM DESIGNER JEANS
DESIGN BRIEF: Complete redesign of hang tags for 'Behind The Seam' designer jeans to better reflect business philosophy.
Wanted a clean, healthy and bright look. Work required the creation of a logo for the business.
Each tag has a different story to match with that particular pair of jeans. 4.25"w x 5.5"h, printed on 140lb cover stock. Replaced staples used to previously attach tags with hand-tied ribbons and decorative safety pins for easy attachment.

BEFORE • ORIGINAL HANG TAGS • NOT MY WORK

AFTER • REDESIGNED HANG TAGS • MY WORK

'BEHIND THE SEAMS' HANGTAGS • FRONT
CLIENT: BEHIND THE SEAMS DESIGNER JEANS
WORK: Adobe InDesign + Illustrator. Attached ribbon and safety pins by hand before delivery.

'BEHIND THE SEAMS' HANGTAGS • REVERSE
CLIENT: BEHIND THE SEAMS DESIGNER JEANS
WORK: Adobe InDesign + Illustrator. Attached ribbon and safety pins by hand before delivery.

'BEHIND THE SEAMS' HANGTAGS • WORK IN PROGRESS
CLIENT: BEHIND THE SEAMS DESIGNER JEANS
WORK: Adobe InDesign + Illustrator. Attached ribbon and safety pins by hand before delivery.

KMMD_Behind the Seams_Flyer.jpg

30th Anniversary Logo for Donegal Square

Created a 30th Anniversary Logo for Donegal Square to mark the occasion in marketing materials and on DonegalSquare.com.
Used throughout 2015. Incorporated Donegal's logo colors, and the Celtic motif originally created by Michael Sayre of Sayre Design in the mid-1980s.

30TH ANNIVERSARY WEBSITE HEADER FOR DONEGALSQUARE.COM

30TH ANNIVERSARY LOGO

30TH ANNIVERSARY LOGO + DONEGAL SQUARE'S ORIGINAL LOGO USED TO ADVERTISE THE MOTHER'S DAY GIVEAWAY IN 2015.


Updated McCarthy's Red Stag Pub and Whiskey Logo

The newly transformed McCarthy's Red Stag Pub and Whiskey Bar needed an update to their logo, to go from Granny McCarthy's Tea Room to hip British Pub.
The original logo, designed by the very talented Michael Sayre of Sayre Design, used an iconic Red Stag motif from the McCarthy's Clan badge, but it was decided that the full logo was a bit too formal to use for the feeling that the pub wanted to convey - which was that of an informal, fun place to grab a pint. 
Like the pub growing up around the old tea room, the logo also went through a few transitions before the final circle stag logo was landed on. The full Red Stag as designed by Michael Sayre is still used for the slightly more commercial ventures of the Red Stag Pub, such as on the merchandising of the food products that McCarthy's and Donegal Square sell from the recipes created in the restaurant.

Original Logo for McCarthy's Tea Room & Restaurant by Michael Sayre of Sayre Design.