Marketing Small Businesses
BRAINSMART THERAPY | THE JAZZ ATTIC | HAMILTON HOME & GARDEN, LLC | DI-SIB DESIGN | McCARTHY'S SUNDAY CARVERY | MAGPIE MEDIA | PATTERNMAKER SHARON KNERR | CAROLYN LATANISION, NWS | NIRVANA BLEU BEAUTY LOUNGE | MOLLY'S IRISH GRILLE & SPORTS PUB | BEHIND THE SEAM DESIGNER JEANS | 30TH ANNIVERSARY DONEGAL SQUARE | UPDATED McCARTHY'S RED STAG PUB AND WHISKEY BAR | McCARTHY’S WHISKEY CLAN LOGO
BRAINSMART THERAPY • LOGO + MARKETING MATERIALS
A modern, colorful brain with a funky typeset, was perfect for this therapy practice, which uses Cross Modal Therapies for their patients. Cross Modal Therapy uses the creative arts - music, writing, movement, art, and inner focus - to reach those experiencing trauma and offer healing through expression for mind and body. The various colors used in the mandala around the brain showing the different creative arts used, correspond roughly to the different areas of the brain that the particular creative arts shown access.
The overall effect of the colors against the white, showcase accurately the feeling and spirit of the BRAINsmART Therapy practice.
LOGO + VINYL STICKER FOR THE JAZZ ATTIC
di-Sib design Logo
Hamilton Home & Garden • Logo
Sunday Carvery at McCarthy's Red Stag Pub
Magpie Media • Concept Logo
patternmaker logo + business card
CLIENT: PATTERNMAKER SHARON KNERR
BRIEF: Create a logo and business card that instantly gives an idea of how a patternmaker works.
INSPIRATIONS BEHIND THE LOGO AND BUSINESS CARD
Combined the idea of a dress form, with a traditional clothing pattern to create the logo. The Dove Grey color used was a client request.
CAROLYN LATANISION, NWS
• LOGO + BUSINESS CARDS
Carolyn Latanision, a gifted National Watercolor Society artist, asked for a sophisticated script logo for her name, and the deep purple background was her choice. I talked her into using gold foil to make the cards even more interesting.
Her watercolor work can be seen on her website, carolynlatanision.com
Nirvana Bleu Beauty Lounge • Logo, Packaging, and Marketing Materials
Created for the gorgeous beauty lounge space in Hellertown, PA. I wanted to convey the rustic, light filled spa space that the owner, Sandra Stola, created. The lotus motif is frequently seen, but is still effective at saying "peaceful". I layered it so that the transparency gave a sense of light shining through, and when the lotus is on the "water" curve in the business cards, signage, and rack cards, it's reflected, giving more sense of lightness. Overall, I wanted a sense of calm with a dash of sophistication conveyed in the logo and branding.
NIRVANA BLEU • SQUARE BUSINESS CARDS
NIRVANA BLEU • OUTDOOR SIGNAGE BANNER
NIRVANA BLEU • RACK CARDS
Organized a fun photo shoot of the Nirvana Bleu Beauty Lounge, with Sandra Stola and her daughter as the models for images to use in her marketing materials.
Molly's Irish Grille & Sports Pub
• Logo Design
Created when the newly purchased location transitioned from Lehigh Pub into Molly's, named after the new owner's daughter. Used a Celtic font, organized in a 'sporty' manner, and added the Shamrock apostrophe as an accent. Used in all advertising and merchandising of the pub, and on staff shirts.
Molly's Irish Grille & Sports Pub • Outdoor Signage on 4th Street, Bethlehem, PA
'BEHIND THE SEAM' DESIGNER JEANS HANG TAGS
CLIENT: BEHIND THE SEAM DESIGNER JEANS
DESIGN BRIEF: Complete redesign of hang tags for 'Behind The Seam' designer jeans to better reflect business philosophy.
Wanted a clean, healthy and bright look. Work required the creation of a logo for the business.
Each tag has a different story to match with that particular pair of jeans. 4.25"w x 5.5"h, printed on 140lb cover stock. Replaced staples used to previously attach tags with hand-tied ribbons and decorative safety pins for easy attachment.
30th Anniversary Logo for Donegal Square
Created a 30th Anniversary Logo for Donegal Square to mark the occasion in marketing materials and on DonegalSquare.com.
Used throughout 2015. Incorporated Donegal's logo colors, and the Celtic motif originally created by Michael Sayre of Sayre Design in the mid-1980s.
Updated McCarthy's Red Stag Pub and Whiskey Logo
The newly transformed McCarthy's Red Stag Pub and Whiskey Bar needed an update to their logo, to go from Granny McCarthy's Tea Room to hip British Pub.
The original logo, designed by the very talented Michael Sayre of Sayre Design, used an iconic Red Stag motif from the McCarthy's Clan badge, but it was decided that the full logo was a bit too formal to use for the feeling that the pub wanted to convey - which was that of an informal, fun place to grab a pint.
Like the pub growing up around the old tea room, the logo also went through a few transitions before the final circle stag logo was landed on. The full Red Stag as designed by Michael Sayre is still used for the slightly more commercial ventures of the Red Stag Pub, such as on the merchandising of the food products that McCarthy's and Donegal Square sell from the recipes created in the restaurant.
Original Logo for McCarthy's Tea Room & Restaurant by Michael Sayre of Sayre Design.
McCarthy’s Whiskey Clan Membership Logo
The McCarthy’s Whiskey Clan Membership is tailored to celebrate and educate on all things whiskey. For the membership program, I worked directly with one of McCarthy’s Red Stag Pub’s Whiskey Ambassadors to put together educational materials for the Whiskey Clan Members, including a Whiskey Tasting Guide + Journal, a small educational book which included a section of Whiskey Notes, which are blank journal pages for whiskey enthusiasts to add notes to as they taste new whiskeys from McCarthy’s collection.
The Whiskey Clan Logo was used to brand a variety of promotional and membership pieces, including the official Whiskey Clan Membership Guide, Member Enamel Badges, and the Whiskey Clan Member Voucher Books.